For a leading utility, with more than 1.4 million customers.
Challenge: Test and derisk new consumer propositions in the electric vehichle space.
Results: Key hypothesis validated. 6.5% sign-up rate confirmed consumer appetite for the proposition.
For a large energy supplier, with over €3 billion in annual revenue.
Challenge: Assess demand for a new service, in advance of running a multi-million euro pilot.
Results: Key hypothesis invalidated. Less than 2.5% registration for new service showed that there was limited interest in the proposition.
For an innovation team of a global internet giant.
Challenge: Experiment with a new form of peer-to-peer learning and collaboration.
Results: Key hypothesis validated. New learning format delivers real value and engagement.